Our Story

RealEstateAccounting.co (REA) co-founders Adam Eatros and Mark Kappelman (CPA, CFA) have always shared a passion for real estate, technology, and clean financial data. Individually, they have founded and scaled venture-backed technology companies, worked in public accounting at PwC and Ernst & Young, and acquired over $15M worth of real estate. Together, they look to leverage technology automation and intelligent human interaction to help solve the financial frustrations that come with building and managing a portfolio of properties.

At REA, we understand that most real estate companies do not have the need or resources for a full-time CFO or accounting team.  That’s where we come in.  REA was built from the ground-up with both the real estate investor and property manager in mind to take care of the financial administration associated with running a successful real estate business.  You can think of us as your in-house accounting team, just at a fraction of the cost and response time versus most other DIY solutions.

What differentiates REA from other accounting & bookkeeping companies is that we specialize in real estate.  This means we only work with real estate companies – providing us with unique knowledge, experience, and skills that we leverage to help our clients manage their businesses.  With real estate being our expertise, you can sleep better knowing your financials are setup correctly and properly managed on a monthly basis to maximize profits, financial insights, and in accordance with Trust accounting laws.

It is our vision at REA to build a company committed to helping our clients take their businesses to places they never thought were possible.  We look forward to partnering with you on the journey.

Who We Are

Mark Kappelman (CPA, CFA)


Mark brings over fifteen years of accounting, operations, and real estate experience to REA. Most recently, Mark held a a senior operating & finance position with a venture-backed technology company in Chicago. Prior to that, Mark spent seven years in public accounting at PwC and Ernst & Young doing both M&A financial due diligence and auditing.

Over the past eight years, Mark has acquired greater than $12m of real estate across ~35 units providing him with hands on experience across all types of real estate transactions.

Mark’s undergraduate and graduate degrees are from Arizona State University. Additionally, Mark holds the Certified Financial Analyst (CFA) designation and is a Certified Public Accountant (CPA).

Adam Eatros


Adam has over 16 years of entrepreneurial experience leading business operations, finance, and strategy at scale. Prior to founding REA, Adam was the co-founder and COO at Yidio.com, a venture-backed search & discovery platform for watching TV shows & movies online. While in that position for over 11 years, Adam helped profitably scale Yidio to become the largest independent online TV guide in the World with millions of users each month.

In addition to founding Yidio, Adam has been an active real estate investor for over six years.

Adam received his Bachelor of Science in Business Management from the W.P. Carey School of Business at Arizona State University.

We look forward to a long, profitable partnership together!